Arguments against Euthanasia Essay

1) Applies to a very small number of situations, therefore unethical to make a doctrine based on this. Modern medicine can alleviate pain and suffering in almost all cases. Accepting euthanasia means accepting the fact that medicine is not advanced enough rather than looking at constructive solutions i.e. further advancements in medicine. 2) Signals giving up on a case, insult to determination and endeavor of the patient as well as the doctor, violation of Hippocrates oath 3) Value in suffering: teach the community perseverance. The community will care for the patient and will learn to go beyond its own set of autonomous goals. Show that human life has value behind personal happiness and absence of pain. 4) Focus is to alleviate pain: can be done through painkillers, euthanasia is unnecessary. 5) Life is a gift of God: each human being has intrinsic value and cannot be treated as means to an end i.e. a painless death. Shows sick and disabled as undesirable. 6) Thin line between eutha nasia and murder-can be misused. Cost cutting for terminally ill people. 7) Mistaken diagnosis-may affect a person’s life 8) Making voluntary euthanasia legal will lead to a domino effect: make involuntary euthanasia legal, which is equivalent to murder In June of 1990, Dr. Jack Kevorkian, a 63-year-old retired pathologist, was charged with first-degree murder after he helped an Oregon woman with Alzheimer’s disease commit suicide in June 1990. Kevorkian was also charged with helping two other women, Marjorie Wantz and Sherry Miller to commit suicide. Miller was incapacitated by multiple sclerosis and Wantz suffered from a painful pelvic condition. Neither condition was life threatening or terminal. Speaking to the National Press Club in 1992, Dr. Kevorkian defended himself by saying that a terminal illness was one that would curtail life by even one day and since all of his victims had ‘terminal illnesses’, therefore ‘euthanasia’ was justified. He has also referred to old age as a ‘terminal illness’ on multiple occasions. Euthanasia, or the right to die, is sought for those people who are terminally ill. Terminally ill†¦Ã¢â‚¬ ¦hmmm, how would you define people who are terminally ill? (Pause) Well, the definitions may vary from person to person and that is where the problem arises. People like Dr. Kevorkian effortlessly misuse this phrase to include illnesses, which are not necessarily terminal in order to fulfill their own vested interests. Good morning everyone. The motion on the floor today is â€Å"Voluntary euthanasia should be legalized† and we are going to speak against the motion. There is a very thin line between euthanasia and suicide or murder. In most cases, the two are no different from each other. People with non terminal or even trivial illnesses can misuse the legal sanction for euthanasia by using it to assist them with suicide. For a depressed, ill or elderly person, the emotional and psychological pressures, arising out of the feeling that they are a burden on the family or their caretakers, could push a person towards euthanasia. Such people may look for an exit from their guilt by approaching a doctor who is willing to help them, of course, for a handsome sum of money.

Should Girls and Boys Be Given Exactly the Same Type of Education?

Should girls and boys be given exactly the same type of education? In Singapore, girls and boys are entitling the same type of education. Gender equality is ensure by our government. This was done so to make sure there wasn't any discrimination among each gender, and there was equal opportunities given to the citizens, to voice out their discontented. However, this was not implemented throughout the world. To begin with, girls should be entitled the equal right as boys to receive education. It is not a major problem in developed countries, but in less developed country like Saudi Arab, they do not pay much attention to girl’s education.In their views, girls are born to tend the house, and do the laborious chores. Therefore, religious views are the root towards the type of education given to both genders. In addition, whether to apply the same education for both genders also have a further impact on the development of the country. The development of country would determine whet her the same type of education should be given to both genders. For example, in Singapore, being a fast-tempo country and with small population, we need both genders to help to boost the economy.Whereas, slow-tempo country like Vietnam but with large population, there are limited job opportunities. Males are needed to work in the rice field, while the females stay home to do house chores. Therefore, girls and boys should be given the same education depends on the country’s quality of life. Lastly, school fees are not a small sum. Not all family are able to afford to send their children to school. And in the traditional views, females are married off to the males; they do not need much education.Whereas the males have to raise the family, thus education opportunities are given to them. Therefore, expenses are one of the factors that contribute to the entitlement of same type of education. However, when both genders are given exactly the same type of education, they are given t he same opportunities in the social world. Research also has proven that girls are more competence than the boys. Girls also tend to be perfectionist in their field of work and so, whatever work is given to them, and they will end up doing their best to complete it.With more girls in the working society, this will eventually help to boost the competency between companies and also the company profits as well. To sum up, girls and boys educations are given according to the circumstances such as area of development, religion beliefs and expenses. Gender discrimination will not be demolished within a short period of time. Therefore, policy against gender discrimination should be implemented to protect the rights of the ladies even though they do not have education.

Week 4 Discussion - INTL 5645 Assignment Example | Topics and Well Written Essays - 500 words - 1

Week 4 Discussion - INTL 5645 - Assignment Example China has been facing both political and structural barriers that have limited the economic growth. The growth of the Chinese economy has been fundamental and well spread. The international policy and long term economic strategies shall determine the sustainability of Chinese economy. The Chinese government has been asserting the need for action on the imbalance between trades with the United States. The Chinese believe that the United States should add the high technology exports (Pei, 23). Chinese goods have been flooding the markets of the United States. The Chinese government has reduced the barriers to imports substantially. The policy barriers and currency wars with the United States are aimed to slow the Chinese economy. This has made China a major driver in the global economy. China has too many regulations which are bad for growth sustainability. The country has been accountable for the 12 percent rise in the global trade. China has invested in labor intensive goods. However, studies show that the country is weighed by the downward pressure of unskilled laborers and poor wages. The United States and OECD countries have invested in Chinese lab or market. The bilateral ties between the United States and China have been turbulent. The influence of the Chinese government has been declining. The Chinese government is perceived to be authoritarian and communist. Analysts in the United States view the rise of China as a threat to the United States. The Chinese have had to develop strong networks in Asia when it comes to production. The investments in China for the foreign markets grew in the field of manufacturing (Gilboy, 21). The United States is trying to compete with the Chinese labor intensive products. China is facing obstacles from the strict labor law that discouraged many international investors. The growth in China has been said to be unstructured. China faces extreme

The successfulness of using a mental disorder as a criminal defense Term Paper

The successfulness of using a mental disorder as a criminal defense - Term Paper Example This might have been due to the recent opinions on the ban of the death penalty for juveniles which might justify the barring of the execution of persons with various mental disabilities. Atkins v. Virginia The Atkins v. Virginia (00-8452) 536 U.S. 304 (2002) 260 Va. 375, 534 S.  E. 2d 312 case, is an example of cases that addresses the issue of death penalty, as a cruel and abnormal punishment and a violation of the Eighth amendment imposed upon a mentally retarded individual. Daryl Renard Atkins was convicted of abducting, robbing, and murdering Eric Nesbitt. During the hearing of Atkins’ sentence, the presented evidence was that Atkins was mentally retarded. The jury gave Atkins a death sentence. The Virginia Supreme Court ordered the second hearing, but Atkins was again given a death penalty; which the Virginia Supreme Court affirmed. The U.S Supreme Court granted certiorari to review the case (Carmen, Ritter, & Witt, 2008). The petitioner, Daryl Renard Atkins argued tha t procedures allowing the infliction of the death penalty on the mentally retarded individuals notwithstanding their diminished accountability violated the Eighth amendment. Atkins further argued that by executing a mentally retarded individual, the decency standards were offended. ... Justification for the death penalty, revenge and preclusion was appropriate for mentally retarded persons. It was risky to impose the death penalty, since the mentally retarded persons are expected to be poor witnesses and unable to support their counsel. Justice Stevens rendered the death penalty as inappropriate. Chief justice Rehnquist, Justice Scalia, and Thomas, agreed to the court’s reliance on the foreign laws, which prohibited the death penalty of mentally retarded persons. Rehnquist found out that when sentencing, jury information was considerable in determining contemporary values. The information and State legislations should be the major factor to determine the contemporary values (Carmen, Ritter, & Witt, 2008). Justice Scalia, Justice Rehnquist, and Thomas disagreed on the sentence after realizing that the court had agreed and followed personal feelings in deciding the case. Scalia noted that the information presented showed that there was a consensus, and that St ate legislation prohibiting execution of mentally retarded persons was not yet developed. Scalia further stated that, it is possible for one to fake the symptoms of mental retardation. Finally, Scalia pointed out that mentally retarded individuals are vulnerable to the death penalty. However, in sentencing, their background could be considered as a mitigating factor (Carmen, Ritter, & Witt, 2008). States that allowed the execution of the mentally retarded persons were forced to modify their statutes with regard to the decision made in the Atkins case. Moreover, it was noted that as a means of avoiding death penalty, more â€Å"mental retardation† claims were expected. The Atkins case is

Using Lean Six Sigma to Improve Hospital based, Outpatient Imaging Article

Using Lean Six Sigma to Improve Hospital based, Outpatient Imaging Satisfaction - Article Example Therefore, the paper focuses on improving the service of the imaging department and brings into consideration the expectations of patients regarding the hospital. Unlike any commercial business, where greeting the customer and asking him to pay another visit soon, shall be considered good, such is not the case of the healthcare industry. In order to create an experience in the mind of the patients, service has to be personalized and focused. Previously, the hospital had wrongly focused on the process, procedure, safety and time to deliver the service; however, recent analysis suggested that customer satisfaction is about the consistency in the smooth conduct of the process as well as behavior of the staff. In order to ensure that Methodist achieves its objectives, it has decided to adopt a process that involves six sigma approaches and includes steps that are Define, Measure, Analyze, Improve and Control. Moreover, the customer satisfaction is the function of the service that is delivered to outpatients; therefore, the department has decided to pay special attention to these patients. Furthermore, the hospital uses Press Ganey service to assess its patient’s satisfaction.... The volume modality table seems to confirm the strategy of the hospital as outpatients seems to be the most frequent user of the machinery as compared to others while their share is approximately 50% in the case of Ultrasound, MRI and nuclear medicine. Thus in order to measure the performance in achieving those objectives, a more focused approach was laid down by reviewing the past data of outpatient imaging. The data revealed that the customer’s satisfaction has a very strong correlation with the time that the patient has to wait after being called down to testing area. Thus, based on this finding, a research was conducted that also confirmed the earlier finding. Therefore, the process was redesigned in order to improve efficiency in the system such that the lagging time shall be minimized. This was initiated by forming the workflow of all the four areas involved in the process which includes scheduling, registration, imaging and specific modality. However, more important in this regard was the communication regarding the appointments that were made with the patients since the time can be interpreted in more than one ways, while there used to a background noise that made communication difficult. In this regards, the email system was proposed as the solution to the problem. The most important part is the process of registration which used to take a lot of time due to its complex nature, such was simplified. Further, the outpatient was not being focused upon, as inpatient was being prioritized more over to outpatient regardless of the condition of the patients. To ensure further patient satisfaction, he will be communicated and briefed about the time the tests will start and details related to it. In case, he is late then he can be

Nobel Prize Winner Harald zur Hausen Essay Example | Topics and Well Written Essays - 500 words

Nobel Prize Winner Harald zur Hausen - Essay Example In 1969, he became a regular teaching and researching professor at the University of Wurzburg, and worked at the Institute for Virology. In 1972, he joined the University of Erlangen-Nuremberg. In 1977, he moved on to the University of Freiburg as the head of the department of virology and hygiene. (nobelprize.org) Harald zur Hausen has been honored with Nobel Prize for discovering HPV vaccine. The specific field of Harald Zur Hausen of research is the erudition of oncoviruses. In 1976, he published the hypothesis that human papilloma virus plays a significant role in the cause of cervical cancer. Mutually with his coworkers, he identified HPV16 and HPV18 in cervical cancers in 1983-4. This research directly made possible the development of a vaccine which was launched in 2006. He is also attributed with discovery of the virus causing genital warts (HPV 6) and a monkey lymphotropic polyomavirus that is a close relative to a newly discovered human Merkel cell polyomavirus, as well as methods to immortalize cells with Epstein-Barr virus and to persuade replication of the virus using phorbol esters. His work on papillomaviruses and cervical cancer received an immense deal of scientific censure on initial presentation but afterward was confirmed and extended to other high-risk papilloma viruses. ( The Gairdner Foundation) He made HPV16 and HPV18 available to the scientific society.

Biochemistry and Molecular Biology Coursework Example | Topics and Well Written Essays - 1500 words

Biochemistry and Molecular Biology - Coursework Example Water has been obtained as the primary constituent of all living organisms. Be it plants or animals, the water has its role in the process of metabolism. It is required in the process of photosynthesis where light energy is utilized splitting the water molecule such that the hydrogen gets separated and the oxygen is released in the air. Many substances in the body are hydrolyzed by water as well. For example, it is capable of breaking amino acids bonds in proteins and peptide linkages of monosaccharide in polysaccharides. Diffusion of several materials is also obtained through the component of water (Saint, 2004). Water helps in the transport of different substances within the body since it easily dissolves other materials and thus acts as a good solvent. This function of the water also enables the removal of waste products like ammonia and urea from the body. Water being capable of diluting such waste products enables their recycling process in the Nitrogen cycle. Since water is vis cous in nature it also acts a good lubricant and form different lubricating fluids in the body that include mucus, synovial fluid, pleural fluid and pericardial fluid having different functions in the body. Apart from all these functions, water also acts as a supporting medium for several organisms since it is not easily condensed. Overall in the biological systems, water has miscellaneous functions that include maintaining body temperature, as well as dispersal in the process of reproduction (Saint, 2004). 2. Structure of Carbohydrates: Monosaccharide, Disaccharide, and Polysaccharide: Carbohydrates are formed as a result of the combinations of carbon and water molecules. In general the carbohydrates may be represented through the formula (CH2O)n. Here C represents the carbon molecules and H2O represents the water molecules, n being the number of atoms of this combination of molecules. However, in some cases carbohydrates might also contain greater numbers of sulphur or nitrogen mo lecules. If the molecular structure of the carbohydrates is studied, carbons are found to form chains or rings with hydroxyl groups two or more in number along with an aldehyde or a ketone group. There is a carbonyl group at the terminal end of an aldehyde that gets bonded to hydrogen molecule or carbon. A ketone is different from an aldehyde and represents a carbonyl group bonded in between two carbon molecules (Talaro & Park, 2007, p.42). Different configurations are obtained of the carbohydrates. Monosaccharide refers to one of the forms of carbohydrates that represent a simple polyhydroxy aldehyde or molecule of ketone that contain 3 to 7 molecules of carbon. The structure of a disaccharide varies from a monosaccharide in that a disaccharide is formed from two monosaccharides in combination. When five or more monosaccharides combine to form a carbohydrate, then that structure represents a polysaccharide. The monosaccharides and disaccharides are represented by prefix- ose at the end of the name. The name however depends on the number of carbons in the structure. For example, pentose has 5 carbons in it, hexose is composed of 6 carbons, and so on (Talaro &

Jesse James Essay Example | Topics and Well Written Essays - 1000 words

Jesse James - Essay Example Rev. Robert, his father, was a Baptist minister who helped to find William Jewell College in Liberty, Mo. He was the most famous group member of the James Younger Gang. However, after his death, Jesse became a legendary figure of the Wild West. Unfortunately, he got killed from his own gang member, namely Robert Ford. Every century conveys its villains and heroes. Sometimes, a character sways forward with a mixture of two that can be due to the worlds that doesn't know whether to hate or love that person or he or she becomes a landmark in the complex study of mankind. Such milestone is Jesse James. He was born in Kearney, Missouri on September 5, 1847. Jesse James was a member of the famous group namely, James Younger Gang. Most of the people say that it was the brutal treatment from the Union Soldiers that changed the life of Jesse James and led him towards the crime during the Civil War. The war devastated the Missouri and shaped the life of Jesse. Undoubtedly, during the war, he learned how to kill while riding with his gang member William Quantrill and Bloody Bill Anderson. After the war, Jesse was injured whilst yielding. Within a year, Frank, another group member, and Jesse are suppose to have succeeded the first daylight bank theft in peace point in time. They ran away with $60,000 from the Liberty, Mo. bank not far from their dwelling. For the subsequently 15 years, the James boys wandered all through the U.S. robbing trains and banks of their gold, constructing a fable that was to exist more than a century after Jesse's passing away. However, during this time, Jesse got married to his own cousin namely, Zerelda after her mother and was called Zee in short. They both together had two children, J esse Edwards and Mary. A Pinkerton Detective Agency was called in to assist the catch of the famous thieves. On Christmas Eve, Jesse and Zee stimulated their family into a little house, which was located on top of the high hill. Living under the unspecified name of Tom Howard, Jesse rented the house from a city councilman.With his gang exhausted by arrests, deaths, and defections, Jesse realized that he had only two men left whom he could trust and they were his own brothers Bob and Charley Ford. To better defend his own self, Jesse asked the Ford brothers to move in with him and his family. However, Jesse did not know that Bob Ford had been carrying out secret discussions with Thomas T. Crittenden, the Missouri governor, to bring in Jesse James. Crittenden had made the capture of the James brothers his top precedence; in his opening address he affirmed that no political causes could be permitted to keep them from justice. Banned by law from presenting an adequately large reward, he had turned to the railroad and conveyed the corporations to put up a $10,000 reward for each of them. On April 3, 1882, after having his breakfast, the Fords and James arranged for departure for one more robbery, going in and out of the house to set up the horses. It was an oddly hot day; James removed his coat, and then affirmed that he should eliminate his firearms as well, in case he looks suspicious. James observed a dirty picture on the wall and stood on a chair to clean it. Robert Ford took benefit of the chance, and shot James in the back of the head. (City of St. Joseph, 2007). His murder became a nationwide commotion. The Fords made no effort to conceal their task. Certainly, Robert Ford wired the governor to assert his prize. As crowds pushed into the small house in St. Joseph to see the dead thief, the Ford brothers admitted defeat and surrendered to the authorities, but they were disappointed to find they were accused with first degree

A Farewell to Arms by Ernest Hemingway Essay Example | Topics and Well Written Essays - 250 words - 1

A Farewell to Arms by Ernest Hemingway - Essay Example Catherine Barkley, like the season of mist and monsoon, has two faces on a single paradigm. At one plane, she is enough voluptuous to quench the desire of a man and satisfy his fantasies. And on the other plane, she is independent, smart, and strong women who not only shows the capacity to melt a stone like Henry but evolves out with the progression of the novel, as a peer to Henry in all his struggles and troubles. Hardly any female character would give such unconventional dialogue in discovering the fact that she is pregnant as Catherine gives in ‘A Farewell to Arms’, â€Å"I’ll try and not make trouble for you. I know I’ve made trouble now. But haven’t I always been a good girl until now?† (Hemingway, â€Å"A Farewell to Arms†, Pg - 128). Critics rightly claim that Catherine Barkley is the real hero of the novel. Her desperation to love Henry with all that she has, transports her claim for Henry above all the limitations of conventionalities. â€Å"There isn’t any me. I’m you. Don’t make up a separate me† (Hemingway, â€Å"A Farewell to Arms†, Pg - 107) indicates that she is above any ordinary woman to be titled as mere fantasy of a man. She is courageous, stoic and deity of fortitude. She is the real hero of the

Lab report Example | Topics and Well Written Essays - 1250 words

Lab Report Example This provided input or output voltages of -10V to +10V. 2. Connect the BNC cable, shown in Figure 2 below, to Thermistor/Pressure EX J17 on the signal condition ‘pizza box’ on the side of computer cart to the pressure transducer interface box BNC connector labeled â€Å"Excitation†. 3. Capture the signal generated by the pressure transducer. Connect the Thermistor /Pressure output signal to J8 that has an SCC-FTO1 module that acquired the analog voltage and pass it into data acquisition System. 2. The instrument had a linearity of 0 .1 0 0 6, hysteresis 0.0 0 8 0 and combination of 0. 1 0 0 6 as shown in the above table 2. Maximum amplitude found on the CRO was 0.9and minimum at 0. 1 at time 0.0 0 and 1. 0 m respectively as shown in figure 6 below. Some of the data obtained deviated due to change in the environment temperature affecting the pressure of the area. This was rectified by performing the experiment under controlled environment of controlled pressure and

Rhetorical Devices and Literary Techniques Essay Example for Free

Rhetorical Devices and Literary Techniques Essay Rhetorical devices and literary techniques are closely related to tone and style. In fact, an author’s style partly consists of selecting and using certain devices; an author’s tone is partially determined by the type of techniques an author uses. Many SAT books will list lots of Greek terms you don’t need to know, such as synecdoche and anaphora. But the Critical Reading section won’t require that you know the names of rhetorical devices or literary techniques. Rather than bombard you with dozens of unfamiliar terms, we’ll categorize and clump the most common types of devices and techniques below and provide some examples and commentary. As we said, you won’t be specifically tested on these concepts, but they do lurk beneath the surface in the passages. Having a solid understanding of these devices and techniques will improve your ability to handle RPs. Focus on absorbing the similarities and differences between and among them. As you read through the list, note the one key feature all of these techniques and devices share: they allow words and sentences to carry more than only their literal meaning. Here is a list of the most important devices and techniques. We’ve included examples along with commentary on each one: Hyperbole I’m as hungry as a starving lion. Hyperbole is a synonym for exaggeration. Clearly, the speaker is not really as hungry as a starving lion. A hyperbole is just a figure of speech we use to emphasize a point. The opposite device is understatement: I’m a little tired is a purposeful understatement if the speaker has been up for 48 hours. Repetition Duty does not trump honesty. Duty does not trump common sense. And duty, my friends, does not trump morality. Repetition is the conscious and purposeful replication of words or phrases in order to make a point. In this example, it’s clear that the limits of duty are being sketched out. The speaker is trying to show that duty is not the only or even the most important virtue. Imagery and Figurative Language Simile Her eyes were like stars. Her eyes are literally human eyes. Figuratively, they are being compared to stars, meaning, most likely, that they are bright and shiny and cause wonderment. This is an example of a simile. Similes use like and as to make explicit comparisons between unlike things, such as eyes and stars. Metaphor Her eyes were pools of liquid light. Again, her eyes are literally human eyes. Figuratively, they are being compared to pools of liquid light. However, the comparison is implied, not stated. This is an example of a metaphor. Unlike similes, metaphors compare unlike things without explicitly stating the comparison with â€Å"like† or â€Å"as. † Personification Her eyes followed me up the stairs. Can eyes follow someone up the stairs? Not literally, but in this case an eye—which is not a person—is given a person’s abilities, namely, following someone else up the stairs. This is an example of personification. Symbolism Her eyes looked but did not see. All was dark. Literally speaking, eyes either see (healthy eyes) or they don’t see (blind eyes). An eye that looks but does not see is blind in a figurative sense. Very often, vision and light are symbols for understanding and enlightenment. In this example, the woman is most likely unaware of—or â€Å"in the dark†Ã¢â‚¬â€about something. This is an example of symbolism. Sound Patterns Her eyes were rippling pools of liquid light in which I splashed playfully. This metaphor also uses sound patterns to underscore its meaning. Note that the letters l and p repeat: rippling pools of liquid light†¦splashed playfully. The author may have repeated â€Å"l† and â€Å"p† sounds to evoke the sound of water (like in the word splash itself) or simply to link together the words that make up the metaphor—or both. There are many types of sound-pattern devices, each with its own difficult Greek name that you certainly won’t need to know. Rhetorical Questions Can poverty ever be eradicated? Rhetorical questions are not meant to be answered. A rhetorical question is used to present what’s taken to be an unanswerable question, such as these questions: Can a repeat offender ever be trusted not to commit another crime? Can a person ever have too much love? A rhetorical question can also be one in which the author’s answer is clearly intended to be â€Å"no† or â€Å"yes. † In these two examples, the author’s answer is clearly intended to be â€Å"no† (whether you agree with those answers or not). Idioms and Cliches That’ll cost you an arm and a leg. Idioms are inherited quirks of language that native speakers understand without question but which cause nonnative speakers endless trouble. Only a native speaker knows that if something costs an arm and a leg that means it’s expensive, not that you actually need to lose your limbs to purchase it. Many overused idioms and symbols are cliches, and cliches themselves can be used ironically (see irony below). Irony [Said to a mean boss]: â€Å"You’ve been so kind to me. † The SAT loves irony. A statement is ironic if it expresses something different from or opposite to the literal meaning of the words. This example is called verbal irony or sarcasm, which can be thought of as â€Å"heavy-handed irony†: The overuse of antibiotics has led to the rise of resistant strains of many diseases. A statement or situation can be ironic or paradoxical when the words accurately report events that seem to be contradictory but which have actually occurred, as in this example: A soldier has returned from a war. He crashes his motorcycle and dies. His war experiences are told in flashback. Whenever he thinks about death, a motorcycle drives by. A specific literary use of irony is called dramatic irony. In the example above, the audience knows that the soldier will die in a motorcycle crash. The soldier himself, of course, doesn’t know how he will die. (A flashback, by the way, is another literary device made popular by the movies. Flashbacks jump back in the story’s chronology to give background information. For example, the opening scene of the film Lord of the Rings: Return of the King shows Gollum before he found the ring. ) Foreshadowing A soldier goes to war. He survives many brutal battles, just barely missing being killed several times. The soldier becomes obsessed with his â€Å"good luck†Ã¢â‚¬â€why does he survive when so many others die? Every time the soldier has a brush with death, the author makes some subtle mention of a black motorcycle. Eventually, the soldier’s best friend is killed in a motorcycle crash the day after the war has ended. The soldier himself comes home and not too long afterward, he dies by crashing his motorcycle. In this example, the audience and character are equally ignorant about the outcome of the story. However, by using foreshadowing, the author begins to clue in his audience. The character’s fate is slowly revealed to the audience but not necessarily to the character himself. Note that the ending to this story is doubly ironic—was the soldier â€Å"meant† to die in a motorcycle crash or did he bring it about through his own guilt about surviving while others perished? The theme of free will versus predetermination underlies this little story. Motif The motorcycle in the last two examples. A motif is a symbol that is carried through an entire work of fiction. The motorcycle symbolized death throughout both stories. In the Lord of the Rings, the One Ring is a motif for the corrupting nature of power. Now that you have all these concepts under your belt, it’s time to learn the most efficient way to use your knowledge on testlike items and sets.

Abercrombie & Fitch vs Armani Essay Example for Free

Abercrombie Fitch vs Armani Essay ‘’Fierce,’’ ‘’work it,’’ ‘’bespoke,’’ ‘’black,’’, ‘’covert couture,’’ ‘’edgy,’’ ‘’fashion forward,’’ ‘’aspirational,’’ ‘’faux pas,’’ ‘’so last season,’’ ‘’glamourista,’’ ‘’retro-futurism,’’: these are some of the words most familiar to fashionistas around the world. Milan, Paris, New York City, London, and Tokyo: these are the cities to be in if you want to know what each designer is preparing for next season, places to be if you want the best and new collection for your clothes. Nowadays, designers know not only that they need the newest and finest clothes but also the psychological appeal that will make the consumer want to buy their clothes. Abercrombie Fitch and Armani both employ the same type of models, but Armani the one that appeals to more conservative and upscale customers is more effective. The designers use the same type of models in their ads. They employ typical young models, athletic, handsome, charming, radiant, almost angelic. They know how to target their audience and appeal to their emotions because most of the consumers want to look like the models in their advertisements. The models that they put in the ads are those who the everyday consumer doesn’t resemble. The designer implies that buying the product will make the consumer look like the model. Ultimately, both designers appeal to a certain type of consumer and demographics according to their style of clothing design. Less clothes and more revealing is what Abercrombie Fitch commercializes and advertises. In New York, their store has semi-naked models greeting customers. Some of the models might only he wearing jeans, and, in other cases, they might be walking around in their underwear. See more: Homelessness as a social problem Essay Their target audience is the guy next door outgoing, fun, young, athletic, casual, and, most of all, nice-looking. In this particular ad, Abercrombie and Fitch use black and white contrast. The scene gives the illusion of how the costumer would feel like in paradise, and where everything is laid back and where there are no problems. Their models are not wearing shirts, and the scene is casual contrast. The scene sends the consumer into the outdoors, in the spring, and where the fun is endless, priceless, and where the perfect place to be is and all of your wild dreams come true. Couture and sophistication brands Armani. Classic and cultivated is how they advertise and commercialize. When consumers hear this brand, they automatically think of blase, refined, elegant, luxury, and conservative. Their target audience is upper class with refined taste, a working man who wants to feel important and cultivated, the class of customers who are not only going to spend money but also know the quality of the product. In this ad, the designer picked an upscale place to shoot and the background is mainly black.. The ad was shot in black and white but the consumer still can distinguish the color of the model’s clothes and bag. The ad also evokes a fine of classic film and elegance, and lures the consumer into an era of where wealth and refined is everything. The ad transports the consumer into a fantasy dream of how he would look with those clothes on and what kind of life style you can have. Both Abercrombie Fitch and Armani hire a specific type models, the models have to be over 6 ft tall, slimmed and tone, perfect cheek bones, blond and black hair, porcelain face, and almost like a creature send from heaven. However, they differ in how they promote their product. One believes semi-naked models are more marketable while the other goes for the extravagance and exquisiteness. Abercrombie Fitch and Armani are known worldwide. Their type of advertisement works because they appeal to different audiences. Abercrombie Fitch pushes the envelope in the sexuality and homoeroticism. Armani stays traditional and conservative and doesn’t push the envelope in sexuality. Their product has a tremendous impact in our society, dictating class and taste in clothes, imagine of success, income, and whether or not the consumer fashionista. These two particular brands have an impact on my life because I have worn both designer clothes, and Armani is my favorite designer. Even if the consumer didn’t know who Armani was or what is sells, just by looking at this ad, it captivates the consumer with its style of model, clothes, accessory, and allure of black and white film that puts the consumer into this trance of what their life would be like and how they would look like if they owned Armani clothes.

Promoting fashion brands through social media

Promoting fashion brands through social media The purpose of this study has been to research possibilities of promoting a fashion brand through social media, specifically Facebook. It would analyse its advantages as well as disadvantages towards fashion business. The social media is an Internet platform where people are free to discuss and communicate through different blogs and websites. The critical question is how consumer decisions are affected by other consumers recommendations. It is very important that businesses intending to join the online environment should thoroughly understand the online consumer market. For the marketing purposes, social networks represent unique opportunities of a constant contact with the consumers. Sales over the Internet have increased drastically over the last decade in both USA and Europe (Forrester Research, 2000). In December 2002, Europeans reportedly spent $ 15.8 billion in 2002, Whereas North Americans spent $15.7 billion. The rise in Internet sales was mostly effected by the sales of gar ments and toys (Blauw Research bv, 2003). Outlaw Freelancers is a small Amsterdam based fashion brand, and is a good example of the micro business. Their sales are done only through Internet, at their main web page (www.outlawfreelancers.com). Outlaws have decided to use new marketing ways, and advertise their brand through social network such as Facebook. In order to find out how the big brands on the market manage social media exposure, interview with NIKE and HM representatives was accomplished. From the interviews it can be seen that companies operate almost with the same structure, except geographically targeting consumers. In comparison with Outlaws, both NIKE and HM, have already established an image, and therefore in no need of a new one. The study has shown that social media power is not enough to push the brand on the market. After a 4 months observation of Outlaw Freelancers it was clear that social media was not enough to push the sales. However, it is crucial for established companies like NIKE and HM to use social media to communicate with its consumers. Due to the time limit, it was unfeasible to continue the Outlaws research of 4 months which could possibly lead to better results. The observation is relatively small and could have led to different outcome if the period was longer. The study has shown that for a new brand on the fashion market it is crucial to mix the use of traditional marketing as well as new Internet ways. Acknowledgements I would like to express my appreciation and thank to all those involved in accomplishing this thesis, including individuals and various organizations that will be mentions throughout the process. Thanks to my parents, Mr. And Mrs. Kaminskiy, for their unfailing support during the period of my entire course. Special thanks to my dear friend Louisa Chiejina, who stayed encouraging and positive through the whole process, and believed in me. 1.1Introduction Outlaw Freelancers is Amsterdam based fashion brand, which is represented by a collaboration of fashion and graphic designers who worked with the worlds largest fashion brands in previous. The brand was established in spring 2010, and represented by a simple but highly effective designs. The collection is entitled, Run, the old world is behind you! Inspired by the 1968 Paris student protests features a 12 piece line on mens t-shirts with the Outlaws signature bold, iconic imagery. At the moment the brand is concentrating only on online sales, which will follow by retail in the near future. The Vision of the brand can be refereed to as a glocal lifestyle and take inspiration from popular culture: art, music, design and modern European living. Outlaw Freelancers consumer are masculine, work and socialize in stylish fashionable cities. Their personal style is intuitive and daring, reflecting an independence of spirit. Creative provocative and rebellious, always modern. Being a new brand the company is trying to find a suitable marketing strategy. In the industry there are many marketing strategies that a company could use to promote its brand awareness such as: advertising, public relations, personal selling, direct marketing, sales promotion and word on mouth marketing, which all belong to the marketing communication mix, also known as a promotional mix. The six elements help companies to achieve customer loyalty and rise in sales. The marketing communication mix model was created Philip Kotler, whos knowledge is being used all around the world. Every element of the mix represents a different approach, which will be explained in the literature review. Outlaw Freelancers have adopted some of the strategies from the marketing mix, such as word of mouth, for its future success. Despite the use of marketing mix, the brand has decided to use the Internet also known as Web 2.0. Companies have widely recognised the power of the internet and broad scope it offers . The interactivity provide retailers with the potential to transform their customers shopping experience (Evanschitzky et al., 2004; Wol ¬Ã‚ nbarger and Gilly, 2003), and in so doing, strengthen their own competitive positions (Doherty and Ellis-Chadwick, 2009; Levenburg, 2005). The company uses the internet through social media sites like Facebook, to communicate with its consumers and prospective customers. Primarily, social networks were aimed to build communities on the Internet, of people with similar interests and/or activities. Social networking existed since 1995 and started up with www.Classmates.com. The project came out quite successful, and in the next few year there was a number of duplicates with the same content. But the official social networking success started in 2003-2004 with the networks such as: LinkedIn, Myspace and Facebook. The advantages of networking can also involve finding people with the same interest, finding the desired web page or any other information that can interest you related to your hobby or work. Usually, the web site allows you to post information about yourself (e.g. Date of birth, school or university you attended, hobbies etc.) from which other users can find you, and relate if needed. There are different types of profiles, you can either have your own private profile, or make a group which will be visible for everybody. As competition in the fashion markets intensifies globally, companys seek other and new strategies to capture both the interest and loyalty of consumers. Because the business environment is changing and is very dynamic in the fashion sector . Apparel companys would have to build their image and brand with supporting marketing strategies which will lead to growth in the long run and survival of the brand and what it represents (Marguerite Moore, 2003) For the marketing purposes, social networks represent unique opportunities of a constant contact with the consumers. It became a usual activity to talk about different companies and preferences, which either can break the companys reputation, or make it stronger. Social media marketing platform is growing extremely fast, therefore it attract spending more budget by the companies on advertisings that can be placed on these web pages. The major goal of Marketing is undoubtedly to satisfy the customers needs and make a profit along the way. Unfortunately, the needs of customers can differ tremendously from industry to industry. Therefore different approaches are required to meet all the different needs. Positioning the brand is about finding the right spot in customers minds in order to create the desired association. (Kotler, 2001, p.172) The thesis mostly concentrates Facebook as a form of social media network. It would analysis its advantages as well as disadvantages towards businesses and their marketing strategy. Nowadays news about Facebook appears very regularly, this is one of the fastest growing social networks and the most popular one. Launched 6 years ago, Facebook was a closed network for students only, allowed to sign in only with a student email address belonging to certain universities. Nowadays anybody around the world can join the network. The main advantage for marketing purposes, that ensured success of Facebook, is the transformation from the usual social network into a platform with web applications. Developers have created a program that allows anyone to create an addition to Facebook. Currently, there are more than 5000 web-based applications, among them games and promotions which are quite useful for enhancing the performance of services and advertising. After a convenient research Outlaw Freelancers have decided to use the social media website such as Facebook as a marketing strategy to take on helping promote the brand. (Salzer-Morling and Strannegard 2004) define the brand as the organisations principal asset and the core business activity. It is more than just a name or symbol and can be used to differentiate a retailer from its competitors . having a strong brand is a powerful marketing strategy to reduce uncertainty about evaluation of product and to increase the purchase intentions of online shoppers (Collins-Dodd and Lindley, 2003). Today more and more retailers use their websites and social media to establish their brand presence on the web and communicate with key audiences. The main purpose of this thesis is to find out whether social media, such as Facebook, can influence the Outlaw Freelancers brand awareness, and sales in a long run. There are a lot of surveys mentioning that traditional advertising methods are losing power, compare to the online word of mouth, therefore it is interesting to use a real life example such as Outlaw Freelancers, to observe whether Facebook can be effective. The remainder of this study/research is organised as follows. Chapter 2 looks at the literatures relative to the subject , while chapter 3 looks at the methods used to convey the research . Chapter 4 looks at the analysis gotten from the survey and finally chapter 5 will conclude the research. Aims and Objectives I. To find out if the social media such as Facebook can affect online sales of the small brand such as Outlaw Freelancers. Compare the use of Facebook of a big company like NIKE to a small brand such as Outlaw Freelancers. Find out what are the lessons that small business can apply. Analyze if it is effective to use only social media during the growth of the new brand. 1.2 Significance of study The purpose of this study is to explore how a small fashion brand tries to engage in the market using social media techniques. Upon completion of the study , the Researcher would have an additional knowledge in analysing how social media works and most especially in what kind of businesses. The study will identify problems that might occur using this form of marketing strategy. With research , interviews, sent out questionnaires and the presence of a focus group. The study will show in detail the impact of social media network such as Facebook on the business and its brand. The recommendation on findings made in the study will help Outlaw Freelancer, its owners and potential small businesses, more aware and knowledgeable on external factors out there that could endanger or improve their business future. Limitation of study Time constraints due to time it was unfeasible to have more personal interviews with managers of mostly fashion companies. Also questionnaire could be as extensive as the researcher would have preferred. Limited Research present research/survey available still represent a diminutive fraction of the individuals on social media site; Facebook and fashion companies that promote their brands through this medium. The sample is relatively small and might have a different outcome if the sample was larger. Limited response Some of the interviewees have busy lives hence are limited to a short time and would only be able to answer a restricted amount of questions. Data availability Some of the respondents were reluctant to provide some of the information. Chapter 2 Literature Review As the internet continues to grow more and more consumers organise their regular lives around the web. From education(online learning to shopping for groceries or in this context fashion goods. Over the years consumers have seem to increase their online purchase of fashion merchandises. That status has generated a body of research allied with fashion e-tailing. (Marchiniak, R. and Bruce, M. 2004) summarise in a chapter about e-tailing, they highlight that an ample amount of study done in the area shows cross channel shopping behaviour and issues with consumer behaviour. However further research show essentials like web site design , quality and fashion are most retailers approach to online strategy (Neil F. Doherty Fiona Ellis 2010). The aspect of web design is important to any fashion branding especially the Outlaws; a brand coming straight into the e-tailing market. In the terms of web site design, issues like the page design , interactivity level , and inconsistency across the si tes get consumers concerned and react ( Siddiqui, N., OMalley, A., McColl, J.C. and Birtwistle, G. 2003). In different literature , there are aspects that are needed for any company looking to promote its brand through the web or social media websites. Aspects like branding, promotions, and web design mentioned above. Branding is crucial to the final vision of any fashion company, whether big or small. Park and Stoel (2005) investigated the familiarity with brands on the internet alongside with previous experience of shopping. They suggest that this familiarity and knowledge about brands is likely to influence the way consumers react and most especially their purchasing power. It also influences their perceptions on the risk associated with shopping online. In other words there is some evidence that brand familiarity may stimulate engagement with online shopping (Jennifer Rowley 2009). In a research model by Park, he made up a hypotheses that, People who are exposed to a well-known brand name will perceive (a) higher value and (b) more positive store image, as compared to people who are exposed to a website with an unfamiliar brand name ( Minjung Park 2009) . The diagram in Appendix ( diagram from journal). goes on to show how Park describes the links between the brand, promotion, perceived value, purchase intention and store image. Although in the case of the Outlaw Freelancers there is not a store image. Moving on to promotions, which are very useful in cognitive evaluations when deciding on the product to purchase (Raghubir, P. 2004). They are important ways of keeping consumers informed about products and trends. They create a sort of awareness value to the retailer, let consumers know about their activities which might eventually lead to their loyalty and encourage them to revisit (Minjung Park 2009). Several research have shown and proven that promotions such as price promotions like discounts have a positive impact on the customers behaviour towards products.(fit it somewhere) However despite the increase in online sales of fashion apparel, research from scholars suggest that many individuals especially those in Europe are more reluctant to shop for garment over the internet. No doubt that issues like trying the apparel on and feeling the fabric hinges this process enormously . (Rene P. Spijkerman 2008) shows in details investigation from several resources (E buyersGuide.com, Kwon et al., 1991; Jasper and Quelette, 1994). He goes on to highlight the percentage and issues involving shopping on-line. In the same research conducted by Rene P. Spijkerman which intended to answer his main research question: How do Dutch fashion retailers use Internet sites (2004 2007) and if Dutch consumers appreciate web sites selling apparel? The research investigation includes the web presents of Dutch apparel retailers having at least up to 55 shops in the town/city. It was to no surprise that majority of the shops could be identified using the google search engine, althou gh others had to be searched through other websites or links. This highlighted a notable part to the researcher that the web presence of any retail business (fashion brands) and easy access was a crucial element, more over as companies like Outlaws intend to grow and be known, the ability to make its presence on the web would be a tough but promising challenge if successful. Finally at the end Rene comes to a conclusion that some Dutch retailers do sell on the Internet on their own site but the majority do not, despite the fact that they obviously put money and effort into their web sites. Others like Doherty et al. (1999) support Rene and suggest similar, proposing that the Internet adoption might not be a viable strategy for all retailers, as the likelihood of an organisation succeeding in their investment decision would be dependent upon the retailers specific internal and environmental inhibitors and facilitators. When all seems to fail, Word of mouth (WOM) is always another marketing strategy for firms to use. It has a greater impact on judgements and decision making than formal methods of marketing communications. Research has showed that this method helps attract new customers . even though others emphasis on branding and promotions Chapter 3 Methodology Research methodology A research process that includes a systematic set of steps and actions to answer certain questions, which usually include information from academic journals, books, different publications and web sites. A right set of methods will lead to the development of the answers. In this thesis few methods will be used to answer the main question. The most important field research is the actual observation and working with the firm Outlaw Freelancers a brand on the social media strategy, for the period of 4 month. It is crucial to observe the process as it goes, paying attention from the very start. The brand is a good example of micro business and it will be interesting to compare its use of the social media, to the big company like NIKE and HM, and the way they operate through Web 2.0. However, it needs to be taken into consideration that big companies already have an existing image, and in no need to build a new one. Their task is to represent the image in its best, and communicate with the consumers, making them a part of a social media building process. Small new brands, on the other hand, have an opportunity of building their image through social media and the word of mouth, which does not involve as much costs like marketing campaigns. An interview will be conducted with NIKE HM representatives, from the social media section, their answers are summarised in the analysis. The NIKE interview will be done in person, to increase the response of the interviewee. The questions will be very open and would be more like a conversation. The HM interview will consists of 7 questions, the questions will be set as an open questionnaire they will open questions with no fixed answers and seek to solicit opinions on particular issues. This questionnaire can be seen in Appendix. It will be interesting to find out how long the companies used social media, if they analyse the outcome and the reaction of users, if there are any costs involved in the process and how many people in the company are involved in the process of managing the Web pages. In order to find out if the users of Facebook pay attention to the fan pages of the fashion brands, another questionnaire will be conducted and sent to 50 users. The questionnaire is closed, with a set of questions in a fixed order, which generally requires the correspondence to respond by selection of one or more multiple choice options. The method ensures a rapid response, easy quantification, coding of data, and consequent comparability of response and guarantees coverage of the area of the interest to the research ( Brewerton et al, 2001. p.70) It will be interesting to see from the user prospective, if there is any attention paid to the updates and information that companies post. (See Appendix) After gathering responses from the following questionnaires, one might be able to compare the use of Facebook of a big company like NIKE to a small brand such as Outlaw Freelancers and find out if the social media such as Facebook can affect online sales of the small brand such as Outlaw Freelancers, which are the aims and objectives (I and II) of this project. All interviews, observations and questionnaires will help to examine and explore the links between the company, its branding and its promotions within social media context. All research, observation and scholars have shown that this elements are very essential ingredients to any company that wishes to participate in e-retailing and make its web presents. However, certain limitations may obstruct the collection data. The interviewees and recipients of the questionnaire are extraordinarily busy. They may not respond or complete the surveys independently. Chapter 4 Analysis 4.1 Analysis Outlaw Freelancers To answer the aims and objectives of this study, the observation was conducted with the Outlaw Freelancers brand. During the period of 4 months the researcher was given an opportunity to work on the social media strategy and advertise the Outlaws mainly through Facebook. Social media gives companies an opportunity of free marketing, the main difference between traditional media and social media are the costs of it. Traditional media have existed long before Internet took over. In a lot of cases it is still relevant, depending on the product and the company. It includes radio, television, newspapers, magazines, books and most print publications. Outlaw Freelancers is a good example of micro business, therefore it was interesting to observe the growth of it. Most of the main objectives that were created in the beginning of the observation were met. Creating a Facebook fan page was a first step. To attract the users to become fans came out as a difficult task, due to the lack of the name recognition. After some time mostly the friends of the brand started to notice, and adding the brand to their profiles. Another important trick that was used in order to grow fan base, was Facebook advertising on the right side of the page. Facebook advertising is meant to be paid for, and the price is depending on the location, occupation and ages that you are targeting, etc. The advertising helped the brand to grow up to 1300 online fans, targeting countries such as Netherlands, France, Belgium, USA and United Kingdom, people who are working in the fashion industry or are related to it by any means. To target different countries gives a brand an opportunity of the immediate international presents, which is important in the long run. Outlaw Freelancers Fan page: New posts of the brand are sent to the fans through the Facebook updates (the posts on the main wall) and message updates. The main web shop (www.outlawfreelancers.com) is linked with Facebook profile which is shown in the information box on the wall of the profile. The fans were constantly indulged in the conversations, which is an important part of the social media strategy. Facebook users like to feel important and noticed. The communication that is done by a brand needs to represents its tone. Preferably the selling part is better to leave to a costumer, which can decide for himself. The post were representing the Outlaws identity, they included different fashion and music events, art exhibitions, inspiring images as well as any kind of updates on the main web shop page. The right balance was accomplished from the beginning, therefore users felt comfortable to comment and take part in discussions. The calendar for updates was made in order to be more strategic, in this way users do not forget about the existence of the brand. To analyse the fan pages, Facebook created an overview graphs, which show the traffic that was drawn by users The main aim of the Facebook fan page is to draw more traffic to the main web-shop (www.outlawfreelancers.com) and increasing sales. The website analysis did not show much change in the first 2 month, where after that period traffic increased and t-shirts were selling, but in very small quantities. This 4 month observation has showed the first signs that the fan pages on Facebook might not be enough to advertise the brand, therefore traditional needs to also be used. Outlaw Freelancers SWOT analysis Strengths Individual networking Word of mouth communication Immediate Internet presence through social media Quality product Weaknesses Lack of name recognition Advertising only through social media Competition with established brands No guarantee of sale through social media Opportunities Rise in sales Brand expansion to wider range of products (e.g. pans, jumpers, ladies wear) Developing international presents Retail sales Threats Getting the right message across to the right target group Becoming price competitive Shifting trends 4.2 NIKE Field research: Interview with Lauren Jane McBridge who is working on Brand Communication within Northern Europe at NIKE, dealing with brand marketing through social media. Aim of the interview: In this interview researcher would like to find out the way big company like NIKE operates within the social media in comparison to a small company like Outlaw Freelancers. Lauren McBridge was contacted, who is being responsible for brand communication within Nothern Europe to find out the information the researcher was looking for. Social media at NIKE: At the NIKE headquarters in Hilversum, Brand communication department is responsible for social media in Europe, all the other parts of the world are covered in different headquarters such as United States of America and Russia. Lauren McBridge is mostly responsible for covering Northern part of Europe and countries such as: Denmark, Belgium, Sweden, Norway, Netherlands and Finland. NIKE uses few social media networks such as Twitter, Facebook and Hyves in Netherlands. The main network that is being frequently used is Facebook. Laurens main tasks include monitoring Facebook fan pages, analysing responses of the users, and overall looking at the success of different social media campaigns. The analysing process is made through graphs and responses on the fan pages, which calculate the number of visitors in the certain period, feedbacks and the highest ratings. After analysing the feedback the information is calculated and can be used in the next campaign, considering the information that have gotten the highest response. The success of the social media campaigns is also calculated through sales in stores as well as online. For example when a product is posted on a Facebook page, with a link to a web shop, NIKE is watching the response of the consumer online, as well as comparing it to the number of sales of that particular item. Taking into consideration that NIKE is a major publicly trade sportswear and the worlds leading supplier of athletic shoes and apparel, every country that NIKE is represented in needs a different approach in social media networks. Everything depends on the culture and sport events that are taking place. At NIKE there are usually one or two people who are involved in social media for each country, who update public profiles and give responses to the public when it is needed. This is relatively different approach that that of HM, where there is only one existing Facebook fan page. It contrast to NIKE here which admits on having various different fan pages, one for each country. NIKE Facebook pages can be updated quite frequently, sometimes even more then once a day, depending on the current situation with events. The content calendar is used in order to balance the posts. It is important not to be pushy or concentrating on sales as well as to keep the posts high quality, as every socia l media page carries the reputation of the global brand. Facebook users like to feel special, so the main task is to inform and generate interactions. Sometimes the response might come out negative, in which case it is important to reply in the right way, which will give the brand more credibility. A very similar method, is used by HM. It was demonstrated in the questionnaire, sent to the employee, when she was asked in question 5 about the companys reaction or response to negative comments. Her answer was as follow, If theres a need, we always do our best to respond. Facebook vs. Twitter and Hyves: The main social media website that NIKE is involved with is Facebook. It seems to be the most convenient network for the brand, with the biggest amount of users. Twitter, on the other hand, was used in the case of a big event (e.g. World Cup) which added the account a lot of followers, but did not come out as successful as Facebook. For the company the outcome is important, the attention of users, and Twitter did not show as much enthusiasm. Hyves, is the most popular social network site in the Netherlands, with mainly Dutch visitors, therefore it was essential to make a Hyves account for NIKE. Hyves is being used quite frequently and the content is different from Facebook, to keep the user interested. But then again, Facebook pages seems to draw more interest. A lot of countries all over the world have their own social networks, where they use mother tongue as the main language. The examples of those networks are Vkontakte in Russia and Mixi in Japan. Representatives of NIKE that work for social media for those countries monitoring the pages that are specially made for users of more localized networks. NIKE has few Facebook fan pages, depending on the audience they want to attract, for example male or female. The voice behind every post needs to be relating to the consumer. Therefore it is important to consider user differences in social network. Costs As much as social media can be considered a free of charge marketing, in the big companies like NIKE costs can be involved from time to time. There are special agencies that can be used to maintain Facebook fan pages, which includes clearing spam walls and any old tabs that are not used any more. It is important to include those agencies when the big events are coming up (e.g. Sponsoring Football games). Professional marketeers are able to figure out when is the best time to post certain information to get the best outcome. Most of the images that are used in the social media campaigns are sent from the global office in the United States, with the correct description. Here is the example of the new product post from NIKE Woman Facebook fan page : To summaries the post, it is clear that NIKE is trying to advertise the product, but after reading the information below the image, you become more informed where you can use the product, and relate to a sprinter like Allyson. Another marketing trick that NIKE used in this post is communication with the Facebook users. They are asking a question, and asking consumers to be creative with the ways to wear a product. By answering users feel important, and waiting curiously for the results, if their answer was the most creative one. This trick is used by a lot of companies who want to get on a more personal level with their consumers. Analysis 4.3 HM Following the interview of

Cambridge Admissions Essay -- Cambridge Admissions Essay

Cambridge Admissions Essay As a child growing up in Communist China, I woke up every morning to the blasting of People's Central Broadcasting Station from a large radio on the dresser and fell asleep every evening in the surreptitious murmuring of Voices from America from a small radio by Grandpa's pillow. By fourth grade, I figured out that the two stations often reported the same events from opposite standpoints, using different words and tones, and thus projected contradictory interpretations onto the same events. Eager to share this revelation with my grandparents, I pointed out the differences between the two stations by singing their respective theme songs and by imitating the voices of their newscasters. To my disappointment, they were much more alarmed than amused. "Don't you talk nonsense in school," Grandma warned me. "You'll bring us trouble." With hindsight, I have realized that her reproach was no more than an attempt to protect what little freedom we did have. Back then, I knew only enough to keep my mouth shut, but I could not shut my mind off to questions that sprang up the more I listened, questions that shattered my faith in what I was taught. Like a small window that opened unto another world, the radio by Grandpa's pillow made me re-examine my own world in a new light. More than the accumulation of knowledge, learning, for me, means to test my own beliefs and prejudices against other points of view and to understand the reasons behind our differences. The classes I have taken at Harvard in the humanities and social sciences have shown me how to observe multiple layers of meaning in a given cultural situation, while campus journalism, internship with a documentary filmmaker, and summertime explorati... ..., philosophy and theater-as well as make a film composed of ten or twenty video "postcards," or an anthology of poetic fragments. Half will be detailed observations of Cambridge-thoughts on and video clips of spots I would frequent and of individuals I would see on a daily basis. The other half will be snapshots from travels to other parts of Europe-of places I may never see again and of strangers I will meet on the road. The most crucial criterion for inclusion in the anthology will be revelation-the moment captured has to be a window opening unto a different world, be it an idyllic countryside or warring battleground, an international city or a private home, a civilization that perished centuries ago or a community that has just come to be. This will allow me to explore the different possibilities of sharing what I see and experience with those not there with me.

The English Reformation Essays -- History England Roman Catholic Essay

The English Reformation During the reign of King Richard II "England was experiencing her first serious outbreak of heresy for nearly a millennium." This widespread heresy, known as Lollardy, held the reformation of the Catholic Church as its main motivation, and was based upon the ideas of John Wyclif, an Oxford scholar. "All kinds of men, not only in London but in widely-separated regions of the country, seized the opportunity to voice criticisms both constructive and destructive of the present state of the Church." While commoners protested and pressed for reform, going so far as to present their manifesto, the "Twelve Conclusions," to Parliament, members of the royal household were protecting John Wyclif and his ideas, John of Gaunt, son of King Edward III, and Joan of Kent, the widowed Princess of Wales, "by whose influence he was protected from ultimate disgrace (such as excommunication)," were Wyclif's supporters and protectors. Like Wyclif's Lollard heresy, the English Protestant Reformation, over one hundred years later, would draw support from both the common people and the royal establishment. Among the many causes of the Reformation, one stands out as the most important because it alone brought about a specifically English reformation. The religious drive of the common people to create a more open system of worship was a grassroots movement of reform, similar to the reformations taking place across Europe. The political ambitions of those at the highest levels of government to consolidate power in the person of the monarch, however, is what made a reformation of the Church in England into a specifically English Reformation. John Wyclif and the people who followed him reflected how royal authority could be b... ... act for the dissolution of monasteries, 1539" Given-Wilson, Chris. "Late Medieval England, 1215-1485." In The Oxford Illustrated History of Medieval England, edited by Nigel Saul. Oxford: Oxford University Press, 2000. Letters and Papers, Foreign and Domestic, Henry VIII vol. II, sec. i, pg. 259, no. 967. London, 1920. Quoted in John A. F. Thomson, The Early Tudor Church and Society, 1485-1529, (London: Longman Group UK Limited, 1993), pg. 37. Russell, Conrad. "The Reformation and the Creation of the Church of England, 1500- 1640." In The Oxford Illustrated History of Tudor & Stuart Britain, edited by John Morrill. Oxford: Oxford University Press, 1996. Sheils, W. J. The English Reformation. Harlow: Longman Group UK Limited, 1989. Thomson, John A. F. The Early Tudor Church and Society, 1485-1529. London: Longman Group UK Limited, 1993.

Image Of Child Heros :: essays research papers

Image of Child Heros The image of a child hero or â€Å"trickster† is seen in many cultures. This kind of role can tell a lot about how a culture acts and reacts to things. The idea of the child hero in stories written and told before the birth of Christ probably reflect the peoples beliefs that the child is the future, and therefore carries some sort of power or gift. For stories that were written after the birth of Christ, the child could reflect the idea stated above, or it could also be the peoples belief in an infant savior, that a child will make everything right again. Whether the story comes from before Christ or after, the one uniform aspect about these stories is that they are present in every culture, all around the world. The image of the â€Å"trickster† is also very prevalent in the different cultures. It is seen in many different fables and moral-based stories. â€Å"You cannot go against the Philistine, you are but a youth, and he has long been a man of war†(Metzger 145). This is what King Saul of Israel said to David when he proposed that he fight the Philistine warrior Goliath. The story of David and Goliath is quite possibly one of the oldest child hero stories. It was part of the Bible, in the Old Testament. In this story a young man named David proposes to the king of Israel that he fight and attempt to kill Goliath, the giant that had been plaguing Israel. The king agrees, however hesitantly, and David goes on to slay the beast using just a slingshot. While this story is not one that was made up, it still shows us that the ancient Hebrews believed in the fact that a child, or in this case teen, has the will and motivation to do the impossible. Staying on the eastern side of the world, we will next see examples of Russian stories. In the former Soviet Union, a lot of the time stories, books and other types of art were hard to come by. â€Å"In a broader sense, though, recent years have witnessed genuine cultural enrichment, as Gorbachevs glasnost policy permitted the works of previously forbidden writers, artists, and cinematographers to become accessible†(Grolier Multimedia). After the public was able to get at the mass of stories that had been kept from them, there was even more of an increase of books and other forms of art. The Russian people now had much more of an incentive to write. â€Å"In a certain village, not near, not far,

Men are Becoming More Evil Essay

I believe that in the last couple of decades man is becoming more evil. Many blame the media. Then there are those who blame the increasing number of dysfunctional family and the weakening relationship between parents and children. Whatever the cause, one thing is clear, and that is men are becoming more cruel, violent, inhuman and evil. Global crime rate, for example, has shown that all countries around the world have steady increase in robbery, homicide and other crimes. The total recorded crime trends have therefore shown similar steady increase in the last 50 decades. This was reported by the United Nations Survey of Crime Trends and Operations of Criminal Justice Systems. Juvenile delinquency is also increasing as reported by World Youth Report, 2003. In fact, in many Western European countries, from the 80s to the 90s, statistics show that there is a significant increase in juvenile delinquency rate from 50% to 100%. Moreover, although delinquency is universal, study has shown that there are different contributing factors to delinquency among different regions. For example, in Africa, the main cause is poverty, unemployment and malnutrition. In Asian countries, it is an urban phenomenon. In some countries, especially those in the Golden Triangle region, children are used by the drug industry, thereby becoming addicts themselves. Also in this region, children are victimized by human trafficking. In Latin America, it is homelessness and poverty. Arab world, it is urbanization for the rich countries and socioeconomic difficulties for the developing ones. While in many industrialized countries, such as the US, the main factor is increase in consumer goods. What this shows is that across the globe and with different factors, delinquency is becoming a way of life for many children. Gone are the days when children are innocent. Today they grow up in a world of violence, injustice and inhumanity that they themselves become violent, cruel and evil. Their crimes can be considered most heinous. In the last fifteen years school shootings is becoming more common. Then there are children who are not even in their teens commit senseless and extremely cruel crimes, such as Jon Venables and  Robert Thompson who stole, tortured and murdered a two year old boy. Whether this is caused by the environment, the media or family upbringing, it is clear that men are therefore becoming more evil. Becoming evil of course is a process as it does not happen overnight. It means that there is hope yet for the future generations. Societies might change and evil men might repent and turn their backs on their evil ways. But until that day comes, we see man becoming more evil with each passing day.

IB Psych SRQ: Explain How One Hormone Influences Human Behavior

A horm i is a bio chemic produced by the glands of the endocrine formation which is transported by the bloodstream to specific cells and organs around the body in nightspot to initiate specific biological responses. The human race body spate produce a large number of hormones, many of which consider a large influence on our emotions and behavior. Common examples are adrenaline, oxytocin, oestrogen, and testosterone, which I lead be using to demonstrate the commodious influence which hormones have over our terrestrial lives.Testosterone is the hormone responsible for the development of secondary winding sexual characteristics in phallics (development of facial hair, compound of voice, increased muscle mass, etc.) and is secreted from the testes and ovaries, although only in small amounts by the latter. It is essential for return in males and has been strongly linked to truculent behaviors.One contemplate which adequately demonstrates this link is Bertholds 1840s study on the make of testosterone on animal behavior. In this quasi-experiment sise cocks were castrated. One group was left without nut cases, one had them surgically reattached, and one had another roosters transplanted. Both of the groups which had been given testicle transplants behaved normally (fighting, crowing, strong sex drive) condescension the fact that the testicles did not re-establish the connections they had originally had, magic spell the control group showed decreased levels of invasion and lack of desire to mate. Berthold concluded that the testes must be responsible for secreted some chemical which is linked to these behaviors.Because this study used roosters we can argue that the results should not be infer to fit humans, however, more recent explore has reinforced this link and I chose this study because it was one of the earliest and sparked further query into the area. This study demonstrated a guide cause-and-effect link between the testes and traditional male behaviors because removal the testicles directly lead to little dominant behaviors in the control group.